Southern California

Hunt the tide

Yellowtail in the kelp. Last light on the jetty. Built for the SoCal coast.

Free shipping from $60 · Ships in 2–5 days

New on the coast

The kits

The Uniform. The Strike. Full Send. Hoodie, crew, tee, and the Night Bite snapback — one checkout. Built for the SoCal coast.

Free shipping over $60 · Ships in 2–5 days

Newport Harbor at dawn

The harbor

Before first light

Sportboats waking up. Pelicans on the pilings. Coffee going cold on the transom. This coast doesn’t wait.

Kelp line off Newport Beach

The kelp

Where they live

Outside the harbor mouth the color goes green-black. That’s the line. That’s the hunt.

Newport jetty at dusk

The rocks

Last light

The Wedge, the jetty, a rod in the spray. Streetwear for the walk back to the lot.

Enter the drop

Shop by water

Pick a door. Wear the hook.